Small business owners are some of the hardest working people I’ve ever met. They’re resourceful, passionate, and driven. They learn how to do every single element of their business so it’ll succeed. 

But as much as we try, we cannot do everything in our businesses. 

We can’t show up at our best level if we are the CEO, keeping up with online customers, showing up on social media, working on bringing in more inventory, and every other element of our business. That is why outsourcing and delegating elements of your work can be so important -- and I think brand photography is one of the most impactful things to outsource first. 

Brand photography is an expression of your business/brand through images. It’s a way of taking everything that you already know about your business & putting it in a form that you can share to help others understand and connect with it. Photography can save you so much time in several elements of your business and help your online presence work harder for you. 

Here are three ways that brand photography can take some of the extra load off your business:

1. Brand photos take the guesswork out of social media posting. Many small businesses are nervous to post on social media because they don’t have images that really show what they do or feel like them. During brand photography sessions, I come into your place of work to really show you, your products and services, as well as your space. These images will give you a ton of ways to post about your business in a beautiful and meaningful way. 

2. Images help you connect with new customers online. People buy from people they know, like, and trust. Brand photos are a chance for you to not just show what you do but also bring in pieces of your personality for new customers to see. Being a human being & not just a business is the best way to create connections. 

3. Photography shows you as the expert business owner you are. As business owners, we are the experts of our businesses. But that doesn’t mean every Joe, Bob, and Kathy understands what you do. That’s where brand photography comes in handy! You can show them who you are, what you do, and other elements of your personality to give them a glimpse into the experience of working and buying from you. Then, when customers officially meet you, it’s like they already know you a little. 

You are doing so much good through your business. I’d love to help you by taking a few elements off your plate with a brand photography session. Want to learn more about it? 

Click the link below to contact me & see if a branding session is a right next step for your business.